Step 1: Analyze Hebrew Keyword Morphology

Hebrew is a root-based (shoresh) language where prefixes change meaning. Identify keyword variants:

Prefix	Hebrew	Meaning	Example
ha-	ה	the	habayit (the house)
ve-	ו	and	vehabayit (and the house)
be-	ב	in/at	babayit (in the house)
le-	ל	to/for	labayit (to the house)
me-	מ	from	mehbayit (from the house)
she-	ש	that/which	shebabayit (that in the house)

For each target keyword:

Extract the root (shoresh) using morphological analysis
Generate all prefix combinations users might search
Include construct state (smikhut) forms: "beit kafe" vs "habait shel hakafe"
Account for male/female and singular/plural forms
Run scripts/analyze_keywords.py on the keyword list to get variant counts

Step 2: Configure .co.il Domain SEO

Israeli domains have specific optimization requirements:

Setting	Value	Notes
TLD priority	.co.il	Preferred for Israeli businesses
Server location	Israel or nearby CDN	Improves local ranking
Google Search Console	google.co.il property	Register separately from .com
Sitemap	Include hreflang annotations	Required for bilingual sites
robots.txt	Allow Googlebot	Standard configuration

Configuration checklist:

Register the .co.il domain with an ISOC-IL accredited registrar
Set up Google Search Console for the .co.il property specifically
Configure DNS with Israeli or nearby CDN endpoints
Verify the site loads correctly with RTL (right-to-left) layout
Submit XML sitemap with hreflang annotations to Google Search Console

Step 3: Implement hreflang Tags

Set up proper language targeting for Hebrew-Israeli content:

<!-- In HTML head -->
<link rel="alternate" hreflang="he-IL" href="https://example.co.il/page" />
<link rel="alternate" hreflang="en" href="https://example.co.il/en/page" />
<link rel="alternate" hreflang="x-default" href="https://example.co.il/en/page" />

For XML sitemap hreflang:

<url>
  <loc>https://example.co.il/page</loc>
  <xhtml:link rel="alternate" hreflang="he-IL" href="https://example.co.il/page"/>
  <xhtml:link rel="alternate" hreflang="en" href="https://example.co.il/en/page"/>
</url>

Rules for Israeli sites:

Always use he-IL (not just he) for Israeli Hebrew content
Set x-default to the English version for international visitors
Every page in one language must link to its counterpart in all other languages
hreflang must be bidirectional (Hebrew page links to English, English links to Hebrew)
Use consistent absolute URLs across all hreflang declarations

Step 4: Build Hebrew Schema.org Structured Data

Create JSON-LD markup optimized for Israeli businesses:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Business Name / Shem HaEsek",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Rehov Example 42",
    "addressLocality": "Tel Aviv-Yafo",
    "addressRegion": "Tel Aviv District",
    "postalCode": "6100000",
    "addressCountry": "IL"
  },
  "telephone": "+972-3-XXX-XXXX",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Sunday","Monday","Tuesday","Wednesday","Thursday"],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Friday",
      "opens": "09:00",
      "closes": "14:00"
    }
  ]
}

Israeli-specific schema considerations:

Shabbat hours: Friday closes early (typically 14:00), Saturday closed. Use OpeningHoursSpecification with no Saturday entry.
Kosher certification: Use additionalProperty with name: "Kosher Certification" and the certifying body (Rabbanut, Badatz, etc.)
Phone format: Always use +972 international prefix
Address format: Use Hebrew transliteration for street names; include postal code (mikud)
Currency: Set priceCurrency to ILS for all pricing

Step 5: Optimize for Google.co.il Ranking Factors

Israeli-specific ranking considerations:

Factor	Priority	Action
Hebrew content quality	High	Natural Hebrew, not machine-translated
RTL layout	High	Proper dir="rtl" on html element
Mobile optimization	High	70%+ Israeli traffic is mobile
Page speed	High	Use Israeli CDN nodes (Cloudflare TLV)
Local citations	Medium	Zap, duns.co.il, b144.co.il listings
Google Business Profile	High	Claim and optimize with Hebrew description
SSL certificate	High	Required for all .co.il sites

Implementation steps:

Ensure all Hebrew content is written by native speakers or thoroughly reviewed
Set <html lang="he" dir="rtl"> on all Hebrew pages
Optimize Core Web Vitals targeting Israeli mobile networks
Create and verify Google Business Profile with Hebrew business description
Build local citations on Israeli business directories (Zap, duns.co.il, b144.co.il)
Ensure all images have Hebrew alt text

Step 6: Generate Israeli Business Schema Markup

For businesses requiring specialized Israeli markup:

Shabbat-aware hours example:

{
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Sunday","Monday","Tuesday","Wednesday","Thursday"],
      "opens": "08:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Friday",
      "opens": "08:00",
      "closes": "14:00",
      "description": "Erev Shabbat - early closing"
    }
  ]
}

Kosher certification markup:

{
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "Kosher Certification",
      "value": "Rabbanut Yerushalayim"
    },
    {
      "@type": "PropertyValue",
      "name": "Kashrut Level",
      "value": "Mehadrin"
    }
  ]
}

Step 7: Validate and Audit

Run a comprehensive SEO audit:

Validate all JSON-LD with Google Rich Results Test
Check hreflang implementation with hreflang tag checker tools
Verify Hebrew content renders correctly in RTL
Test mobile responsiveness on common Israeli devices
Run scripts/analyze_keywords.py --audit to check keyword coverage
Verify Google Search Console shows no hreflang errors
Confirm all local directory listings are consistent (NAP: Name, Address, Phone)

Example 1: Hebrew Keyword Research

User says: "I need keywords for an Israeli real estate website" Actions:

Identify root keywords: nadlan (real estate), dira (apartment), bayit (house)
Generate morphological variants: hanadlan, benadlan, dirot (plural), batim (plural)
Include construct forms: sokhen nadlan (real estate agent), mehirei dirot (apartment prices)
Run scripts/analyze_keywords.py --keywords "nadlan,dira,bayit" for full variant analysis
Map variants to pages with search volume priority Result: Complete Hebrew keyword map with morphological variants and prefix combinations

Example 2: Bilingual Site hreflang Setup

User says: "Set up hreflang for my Hebrew/English .co.il site" Actions:

Audit existing pages for language pairs
Generate hreflang link tags for HTML head on each page
Create XML sitemap with hreflang annotations
Verify bidirectional linking between language versions Result: Complete hreflang implementation with he-IL and en targeting

Example 3: Israeli Restaurant Schema

User says: "Create structured data for my kosher restaurant in Jerusalem" Actions:

Build LocalBusiness/Restaurant JSON-LD with Israeli address format
Add Shabbat-aware opening hours (Friday early close, Saturday closed)
Include kosher certification with Rabbanut details
Add Hebrew menu schema with NIS pricing Result: Complete JSON-LD markup ready for Google Rich Results

Example 4: Google.co.il SEO Audit

User says: "Audit my Israeli e-commerce site for local SEO" Actions:

Check Hebrew content quality and RTL rendering
Verify .co.il domain configuration and Google Search Console setup
Audit hreflang tags and language targeting
Review Google Business Profile and local citations
Run keyword analysis for Hebrew product category terms Result: Prioritized SEO improvement recommendations for the Israeli market

Scripts

scripts/analyze_keywords.py -- Analyzes Hebrew keywords using morphological rules: generates prefix variants (ha-, ve-, be-, le-, me-, she-), plural forms, and construct state combinations. Run: python scripts/analyze_keywords.py --help

References

references/hebrew-seo.md -- Comprehensive guide to Hebrew SEO best practices including .co.il domain strategy, RTL optimization checklist, Israeli business directories for local citations, and Google.co.il-specific ranking factors. Consult when implementing or auditing Hebrew SEO.

Error: "hreflang mismatch detected"

Cause: hreflang tags are not bidirectional (page A links to B but B does not link back to A) Solution: Ensure every hreflang declaration is reciprocal. Both the Hebrew and English versions must reference each other.

Error: "RTL rendering issues"

Cause: Missing dir="rtl" attribute or CSS conflicts with LTR defaults Solution: Set dir="rtl" on the html element for Hebrew pages. Use CSS logical properties (margin-inline-start instead of margin-left).

Error: "Schema validation failed"

Cause: JSON-LD markup contains errors or missing required properties Solution: Test with Google Rich Results Test. Common Israeli issues: wrong phone format (must use +972), missing addressCountry: IL, or ILS currency code.

Error: "Keywords not ranking on google.co.il"

Cause: Content may be machine-translated or missing morphological keyword variants Solution: Ensure Hebrew content includes natural prefix combinations. Use scripts/analyze_keywords.py to identify missing variants.

Step 1: Analyze Hebrew Keyword Morphology

Hebrew is a root-based (shoresh) language where prefixes change meaning. Identify keyword variants:

Prefix	Hebrew	Meaning	Example
ha-	ה	the	habayit (the house)
ve-	ו	and	vehabayit (and the house)
be-	ב	in/at	babayit (in the house)
le-	ל	to/for	labayit (to the house)
me-	מ	from	mehbayit (from the house)
she-	ש	that/which	shebabayit (that in the house)

For each target keyword:

Extract the root (shoresh) using morphological analysis
Generate all prefix combinations users might search
Include construct state (smikhut) forms: "beit kafe" vs "habait shel hakafe"
Account for male/female and singular/plural forms
Run scripts/analyze_keywords.py on the keyword list to get variant counts

Step 2: Configure .co.il Domain SEO

Israeli domains have specific optimization requirements:

Setting	Value	Notes
TLD priority	.co.il	Preferred for Israeli businesses
Server location	Israel or nearby CDN	Improves local ranking
Google Search Console	google.co.il property	Register separately from .com
Sitemap	Include hreflang annotations	Required for bilingual sites
robots.txt	Allow Googlebot	Standard configuration

Configuration checklist:

Register the .co.il domain with an ISOC-IL accredited registrar
Set up Google Search Console for the .co.il property specifically
Configure DNS with Israeli or nearby CDN endpoints
Verify the site loads correctly with RTL (right-to-left) layout
Submit XML sitemap with hreflang annotations to Google Search Console

Step 3: Implement hreflang Tags

Set up proper language targeting for Hebrew-Israeli content:

<!-- In HTML head -->
<link rel="alternate" hreflang="he-IL" href="https://example.co.il/page" />
<link rel="alternate" hreflang="en" href="https://example.co.il/en/page" />
<link rel="alternate" hreflang="x-default" href="https://example.co.il/en/page" />

For XML sitemap hreflang:

<url>
  <loc>https://example.co.il/page</loc>
  <xhtml:link rel="alternate" hreflang="he-IL" href="https://example.co.il/page"/>
  <xhtml:link rel="alternate" hreflang="en" href="https://example.co.il/en/page"/>
</url>

Rules for Israeli sites:

Always use he-IL (not just he) for Israeli Hebrew content
Set x-default to the English version for international visitors
Every page in one language must link to its counterpart in all other languages
hreflang must be bidirectional (Hebrew page links to English, English links to Hebrew)
Use consistent absolute URLs across all hreflang declarations

Step 4: Build Hebrew Schema.org Structured Data

Create JSON-LD markup optimized for Israeli businesses:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Business Name / Shem HaEsek",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Rehov Example 42",
    "addressLocality": "Tel Aviv-Yafo",
    "addressRegion": "Tel Aviv District",
    "postalCode": "6100000",
    "addressCountry": "IL"
  },
  "telephone": "+972-3-XXX-XXXX",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Sunday","Monday","Tuesday","Wednesday","Thursday"],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Friday",
      "opens": "09:00",
      "closes": "14:00"
    }
  ]
}

Israeli-specific schema considerations:

Shabbat hours: Friday closes early (typically 14:00), Saturday closed. Use OpeningHoursSpecification with no Saturday entry.
Kosher certification: Use additionalProperty with name: "Kosher Certification" and the certifying body (Rabbanut, Badatz, etc.)
Phone format: Always use +972 international prefix
Address format: Use Hebrew transliteration for street names; include postal code (mikud)
Currency: Set priceCurrency to ILS for all pricing

Step 5: Optimize for Google.co.il Ranking Factors

Israeli-specific ranking considerations:

Factor	Priority	Action
Hebrew content quality	High	Natural Hebrew, not machine-translated
RTL layout	High	Proper dir="rtl" on html element
Mobile optimization	High	70%+ Israeli traffic is mobile
Page speed	High	Use Israeli CDN nodes (Cloudflare TLV)
Local citations	Medium	Zap, duns.co.il, b144.co.il listings
Google Business Profile	High	Claim and optimize with Hebrew description
SSL certificate	High	Required for all .co.il sites

Implementation steps:

Ensure all Hebrew content is written by native speakers or thoroughly reviewed
Set <html lang="he" dir="rtl"> on all Hebrew pages
Optimize Core Web Vitals targeting Israeli mobile networks
Create and verify Google Business Profile with Hebrew business description
Build local citations on Israeli business directories (Zap, duns.co.il, b144.co.il)
Ensure all images have Hebrew alt text

Step 6: Generate Israeli Business Schema Markup

For businesses requiring specialized Israeli markup:

Shabbat-aware hours example:

{
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Sunday","Monday","Tuesday","Wednesday","Thursday"],
      "opens": "08:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Friday",
      "opens": "08:00",
      "closes": "14:00",
      "description": "Erev Shabbat - early closing"
    }
  ]
}

Kosher certification markup:

{
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "Kosher Certification",
      "value": "Rabbanut Yerushalayim"
    },
    {
      "@type": "PropertyValue",
      "name": "Kashrut Level",
      "value": "Mehadrin"
    }
  ]
}

Step 7: Validate and Audit

Run a comprehensive SEO audit:

Validate all JSON-LD with Google Rich Results Test
Check hreflang implementation with hreflang tag checker tools
Verify Hebrew content renders correctly in RTL
Test mobile responsiveness on common Israeli devices
Run scripts/analyze_keywords.py --audit to check keyword coverage
Verify Google Search Console shows no hreflang errors
Confirm all local directory listings are consistent (NAP: Name, Address, Phone)

Example 1: Hebrew Keyword Research

User says: "I need keywords for an Israeli real estate website" Actions:

Identify root keywords: nadlan (real estate), dira (apartment), bayit (house)
Generate morphological variants: hanadlan, benadlan, dirot (plural), batim (plural)
Include construct forms: sokhen nadlan (real estate agent), mehirei dirot (apartment prices)
Run scripts/analyze_keywords.py --keywords "nadlan,dira,bayit" for full variant analysis
Map variants to pages with search volume priority Result: Complete Hebrew keyword map with morphological variants and prefix combinations

Example 2: Bilingual Site hreflang Setup

User says: "Set up hreflang for my Hebrew/English .co.il site" Actions:

Audit existing pages for language pairs
Generate hreflang link tags for HTML head on each page
Create XML sitemap with hreflang annotations
Verify bidirectional linking between language versions Result: Complete hreflang implementation with he-IL and en targeting

Example 3: Israeli Restaurant Schema

User says: "Create structured data for my kosher restaurant in Jerusalem" Actions:

Build LocalBusiness/Restaurant JSON-LD with Israeli address format
Add Shabbat-aware opening hours (Friday early close, Saturday closed)
Include kosher certification with Rabbanut details
Add Hebrew menu schema with NIS pricing Result: Complete JSON-LD markup ready for Google Rich Results

Example 4: Google.co.il SEO Audit

User says: "Audit my Israeli e-commerce site for local SEO" Actions:

Check Hebrew content quality and RTL rendering
Verify .co.il domain configuration and Google Search Console setup
Audit hreflang tags and language targeting
Review Google Business Profile and local citations
Run keyword analysis for Hebrew product category terms Result: Prioritized SEO improvement recommendations for the Israeli market

Scripts

scripts/analyze_keywords.py -- Analyzes Hebrew keywords using morphological rules: generates prefix variants (ha-, ve-, be-, le-, me-, she-), plural forms, and construct state combinations. Run: python scripts/analyze_keywords.py --help

References

references/hebrew-seo.md -- Comprehensive guide to Hebrew SEO best practices including .co.il domain strategy, RTL optimization checklist, Israeli business directories for local citations, and Google.co.il-specific ranking factors. Consult when implementing or auditing Hebrew SEO.

Hebrew SEO & GEO Toolkit

Hebrew SEO Toolkit

Instructions

Step 1: Analyze Hebrew Keyword Morphology

Step 2: Configure .co.il Domain SEO

Step 3: Implement hreflang Tags

Step 4: Build Hebrew Schema.org Structured Data

Step 5: Optimize for Google.co.il Ranking Factors

Step 6: Generate Israeli Business Schema Markup

Step 7: Validate and Audit

Examples

Example 1: Hebrew Keyword Research

Example 2: Bilingual Site hreflang Setup

Example 3: Israeli Restaurant Schema

Example 4: Google.co.il SEO Audit

Bundled Resources

Scripts

References

Troubleshooting

Error: "hreflang mismatch detected"

Error: "RTL rendering issues"

Error: "Schema validation failed"

Error: "Keywords not ranking on google.co.il"

Security Analysis

Checks Performed

EffectivenessSkill classification, cross-agent compatibility score, and automated eval results when available.

Installs by AgentHow many times users copied the install command, broken down by AI coding agent.

Related Skills

Israeli Social Content

Israeli Tech Salary Negotiator

Israeli ASO

Reviews (0)

Hebrew SEO & GEO Toolkit

Hebrew SEO Toolkit

Instructions

Step 1: Analyze Hebrew Keyword Morphology

Step 2: Configure .co.il Domain SEO

Step 3: Implement hreflang Tags

Step 4: Build Hebrew Schema.org Structured Data

Step 5: Optimize for Google.co.il Ranking Factors

Step 6: Generate Israeli Business Schema Markup

Step 7: Validate and Audit

Examples

Example 1: Hebrew Keyword Research

Example 2: Bilingual Site hreflang Setup

Example 3: Israeli Restaurant Schema

Example 4: Google.co.il SEO Audit

Bundled Resources

Scripts

References

Troubleshooting

Error: "hreflang mismatch detected"

Error: "RTL rendering issues"

Error: "Schema validation failed"

Error: "Keywords not ranking on google.co.il"

Security Analysis

Checks Performed

EffectivenessSkill classification, cross-agent compatibility score, and automated eval results when available.

Installs by AgentHow many times users copied the install command, broken down by AI coding agent.

Related Skills

Israeli Social Content

Israeli Tech Salary Negotiator

Israeli ASO

Reviews (0)

Effectiveness

Installs by Agent

Effectiveness

Installs by Agent